Media Training for Sharper Green Advocacy

Written by: Amanda Barnes on November 1, 2023

Demand for broadcast media training from environmental groups has increased of late as organisations find they need to sharpen up their media performances. Mainstream media has been devoting more coverage to climate change and other serious green issues. However, positive environmental stories rarely make dramatic news. Many environmental groups find that, although scientifically-based solutions are available, their advocacy requires better media presentation if they are to break out of specialist