Monthly Archives: May 2020
Social media for research dissemination
Being able to disseminate your research beyond a small circle of scholars is now a condition of most research grants. And even if you aren’t in an academic institute and your research project doesn’t depend on grant funding, it is probably being produced in order to influence opinion, policy or decision-making. So it’s important that research findings are disseminated to the audiences they’re intended to influence. A lot of researchers
What chance change on humanitarian fundraising messages?
It’s easy to be jaded about jamborees like the World Humanitarian Summit but in all the verbiage of ‘Grand Bargains’, aid financing and the like which came out of Istanbul this month, I was struck by one hopeful little nugget. In a ‘Charter for Change: Localisation of Humanitarian Aid’ initiated by CAFOD and Christian Aid, a whole slew of international ngos at the summit were committing themselves inter alia “to promote the
My deep dive audience research on fundraising images
Audience research is vital for organisations that want to know how people respond to their messaging. I wanted to do some audience research to find out how people really respond to images of suffering children. Do they feel any empathy for the child in the picture? Do they identify with their suffering or feel any responsibility for helping in the fight to overcome poverty? So I organised some focus groups
Top ten reasons why communications strategies don’t get implemented
The not-for-profit movement needs to be more accountable if it is going to continue enjoying the income that results from the support of the public, governments, and other partners. This means that just having a communication strategy isn’t enough. The quality of organisational communications has never been more important, so it’s vital to have a strategy that’s designed to meet the specific needs of your organisation and a workable plan