Blog posts

Top tips to tempt target readers into your blog 

Top tips to tempt target readers into your blog 

Do you want to know how to make readers more agog to read what’s in your blog? If you want to reach beyond a niche audience, it…

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Arresting decline needs more arresting stories

Arresting decline needs more arresting stories

  INGOs need to assert far more confidently the founding values of their organisations.  They should not let themselves be d…

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Is your crisis communications plan fit for purpose?

Is your crisis communications plan fit for purpose?

Do you worry about how you would manage a reputational crisis? Every organisation experiences a crisis from time to time.  Most o…

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Social media for research dissemination

Social media for research dissemination

Being able to disseminate your research beyond a small circle of scholars is now a condition of most research grants. And even if …

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What chance change on humanitarian fundraising messages?

What chance change on humanitarian fundraising messages?

It’s easy to be jaded about jamborees like the World Humanitarian Summit but in all the verbiage of ‘Grand Bargains’, aid fi…

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My deep dive audience research on fundraising images

My deep dive audience research on fundraising images

Audience research is vital for organisations that want to know how people respond to their messaging. I wanted to do some audience…

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