Arresting decline needs more arresting stories

Written by: Paddy Coulter on November 6, 2020

  INGOs need to assert far more confidently the founding values of their organisations.  They should not let themselves be driven by internal marketing and fundraising pressures in these economically challenging times. That was the message which sang out to me from a recent Oxford academic webinar on the topic of ‘Aid Agencies: Past, Present & Future’. This is not the time to retreat into tired old communication tropes of