This is probably the service where Oxford Global Media can add the greatest value to an organisation – and where we have most to offer from our experience of working on communications strategy for development bodies like HelpAge International and the International Aid Transparency Initiative [IATI] and research centres like the Oxford Poverty & Human Development Initiative [OPHI] and the Technology & Development Centre for Development [TCMD], both within Oxford University’s Department of International Development.
Communications strategy is rather a grand name for having a plan but the plan does need to be written down so that progress can get measured and lessons learned from things not quite going to plan. And of course a communications plan must fit with overall corporate strategy – what exactly is the organisation trying to achieve?
An informed outside advisor like Oxford Global Media can help in honing answers to the big critical questions in any communications strategy:
- What are the key messages to be communicated?
- Who are the target audiences for these messages?
- Which communications channels and tools are likely to be most effective in communicating these messages?
There is a proliferation of media to be considered including the adequacy of the organisation’s website [content and analytics] and electronic communication and the relevance of the international ‘elite’ media versus national media such as local community radio, not to neglect the importance of face-to-face presentations.
But then target audiences are likely to vary from UN, multilateral and regional bodies on one side to grassroots groups, local ngos and thinktanks on the other with a critical mass of national governments, politicians, officials and academic advisors in between. Different horses for different courses.Contact Us